Fourthwall.com ↗

Growth Marketing Lead

About

At Fourthwall, we strive to provide the best e-commerce and membership solutions for thousands of creators worldwide, empowering them to build and maintain successful businesses. We offer cutting-edge features and solutions enabling users to create their shops, memberships, and more.

Headquartered in Venice, CA and Poznan, Poland, Fourthwall has over 70 employees and is growing. We have raised over $25 million from investors including Alexis Ohanian’s Seven-Seven-Six, Lightspeed Venture Partners and Initialized Capital. We recently closed our latest round of funding which you can read about here: Jellysmack investment in Fourthwall

Job Summary

We are currently seeking an entrepreneurial growth marketing leader with a strong track record of leveraging insights and diverse skill sets to help us achieve ambitious goals. The successful candidate will possess a deep understanding of data analytics, optimization, performance marketing, and experimentation, and be excited to excel in a fast-paced startup environment. Passion or interest in the creator economy is a must.

As our team’s first Growth Marketing Lead, you will be responsible for developing and executing a comprehensive growth strategy that includes customer acquisition and revenue growth. To start, you will be a team of one with full ownership over results and deliverables. You will report to the Head of Growth and partner closely with cross-functional teams to ensure alignment and successful execution of all growth initiatives.

Key Responsibilities:

  • Develop and execute a comprehensive, multi-channel growth strategy that drives top-of-funnel awareness, customer acquisition, and revenue growth, leveraging user data and insights to inform and iterate upon your approach
  • Launch Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and digital marketing campaigns to drive engagement and growth among our target creator segments
  • Build and nurture relationships with product, engineering, design, and marketing stakeholders to gather key inputs and buy-in needed to reach your goals
  • Collaborate with design and other team members to create effective social media campaigns, landing pages, and paid ads that grab creators' attention and effectively influence them to create accounts
  • Conduct experiments and analyze results to gauge the success of new strategies and determine next steps
  • Communicate clear insights to company leadership to inform top-level growth strategies

 

We’re looking for a leader who is:

  • Endlessly curious and loves solving complex problems
  • Energized by white space and able to hit the ground running in an ambiguous and rapidly changing environment
  • Comfortable operating autonomously and owning all tactical and strategic initiatives
  • Proactive about their own learning and self-development
  • Interested in the unique challenges and dynamics of the creator economy and passionate about helping creators succeed

 

Qualifications:

  • 5+ years of experience in growth marketing or a related field with scaling audiences 2.5x
  • Proven track record of owning and optimizing top line growth metrics (2.5x ARR, etc)
  • Prior experience starting performance marketing campaigns from scratch
  • Strong analytical skills and experience using data to drive decisions
  • Excellent communication skills and the ability to collaborate with cross-functional teams
  • Experience managing a budget and optimizing spending for maximum ROI
  • Basic design skills and the ability to update a landing page or marketing asset
  • Knowledge of the latest marketing trends and technologies
  • Experience working with Google Analytics, Hubspot, Grafana, Mixpanel, or similar platform
  • Bachelor's degree in marketing, business, data science, or a related field

 

Benefits:

  • Competitive salary and stock options
  • Medical, Dental, and Vision plans starting the first of the month after hire date
  • 401k available from day one of employment
  • Flexible PTO and Paid Sick Leave from day one of employment
  • 11 Paid Company Holidays
  • Flexible hybrid work environment: 2 days in office, 3 days remote
  • 17 weeks of Paid Parental leave after 6 months of employment
  • Office team lunches and frequent Happy Hours
  • Complementary Fourthwall Merch
  • Fun, friendly and collaborative work environment